In early 2017 I was invited by Professor Cláudia Almeida to participate in an exhibition that would honor the 30 years of Pixar Animation Studios. Each of the artists that took part in the "Design em Cena 2" exhibition should recreate the poster of their favorite Pixar movie.
Among many elements that elevate WALL•E to a level above many other animated features, I like to emphasize the mix of a simplistic romantic plot between WALL•E and EVE with a complex dystopian future of our planet; a combination that allow us to think about serious issues in our society (as rampant consumerism and technological dependence) even if these issues are being presented in a very playful way through the lens of the lonely robot.
My background in Product Design has also influenced this choice, since I was always fascinated to note the level of technical detail in WALL•E’s design. The competence of the animators to bring robots to life is another great merit, responsible for the success and credibility of the narrative.
Finally, the aesthetics of Buy n’ Large advertisements (referring to the optimistic mood of the 1950’s post-war United States) also caught my attention, and was responsible for guiding the style of the poster, uniting elements of the second half of the Golden Age of Animation, Hanna-Barbera and Mary Blair, in a representation of the most beautiful and iconic scene of the film, WALL•E and EVE dancing in space.
References used in this project included artworks from Mary Blair, Lou Romano and many other Imagineers and animators. Also, backgrounds for famous Hanna-Barbera cartoons such as "The Flinstones" and "The Jetsons" were a great source of inspiration.
First quick sketch in Procreate trying to capture the movement between WALL•E and EVE while dancing in space. Also a first color test.
Pencil final lineart for both EVE and WALL•E. The focus was to simplify shapes and bring attention to the different designs between both robots.
Minor adjustments in pencil lineart.
Various brushes were used trying to mimic Mary Blair's unique gouache strokes.
Another challenge was to balance the trails created by the robots in this scene with the rest of the poster's composition.
Font and final composition exploration.
• • •
“Psst! - Computer, define ‘dancing’.”
Final piece.
The "Design em Cena 2: 30 Anos da Pixar" exhibition was held at FUMEC college and at Ponteio Lar Shopping during the second half of 2017.
On the right, creator and creature (not necessarily in this order).
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